Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a click, sale or lead. We will provide recommendations and testing examples for each channel. As we like to say, there’s always room for optimization. Campaigns are highly targeted for each retailer in such a way that everyone can be successful. Performance Marketing is a combination of advertising and innovation that helps retailers and affiliates grow their businesses in ever-changing ways.